Brand Design

AMDM was asked by one of Europes largest Food Groups, Zwanenberg NL, to help them design a new global corporate identity – unifying their global brand reach across the US , UK and Europe.

Zwanenberg NL | corporate identity

Client | Rea Valley

The Brief: AMDM was asked by speciality meat manufacturers Rea Valley to update their brand and corporate identity – to provide a contemporary ‘refreshed’ image that reflected their premium range of products. To improve brand visibility and improve product profile.

Design & Marketing Services: Brand Design | Corporate Identity | Specialist Food Photography | Art-Direction | Web Design | Brand Strategy

Results: Within months of implementing the new branding …perception of the company changed within the industry – a marked improvement in appetite appeal and a forward thinking brand image, resulted in improved business across all major UK Supermarkets. A successful campaign including new food recipes opened up new channels of business.

Client | Spirit Yachts

The Brief: AMDM was appointed by boat builders Spirit Yachts to reboot their brand and provide a global marketing strategy to reposition their business …to improve market penetration, yachts sales and company reputation.

Design & Marketing Services: Brand Design | Corporate Identity | Specialist Marine Photography & Video | Art-Direction | Web Design | Brand Strategy | Direct Response Marketing

Results: Within the first year of a 2-year marketing plan, and a powerful new brand image …fortunes for the business started to change. Re-positioned as ‘Spirit Yachts – The Ultimate Modern Classic’ their yachts started to attract new buyers and a growing interest from the yachting community. By year-3 their newly branded website impressed a ‘product scout’ from EON Productions so much …he made a call, asking if one of their yachts could be 007’s James Bond ‘yacht of choice’ in their new Film. AMDM remained on a yearly rolling retainer for 14 years – building the Spirit Yacht brand into one of the worlds most recognised and respected specialist wooden yacht designers & manufactures.

Client | Taste Original

The Brief: Following a successful ‘credentials pitch’, AMDM was asked to create brand packaging design for the launch of Taste Original ‘Chicken Satay’ meat snacks (then Boekos Foods). A new chilled ‘pre-pack’ Satay product range – the packaging had to stand out, gain consumer trust and sell from day one.

Design & Marketing Services: Brand Design | Packaging Design| Specialist Food Photography | Art-Direction

Results: Within the first year of launch it was clear the new packaging design had been a huge success. Sales continued to grow year on year, eventually a new listing at Sainsbury’s Supermarket catapulted production and sales. The parent company was sold to Zwanenberg Foods NL… AMDM was asked to stay on as lead Design Agency for a further 20 years creating new packaging designs for all their major supermarket clients …turning the original launch product from zero into a multi-million pound brand.